Growth Pyramid Training
Webinars & Events
Turn Live Education Into Leads, Conversations, and Follow-Up
Webinars and events give you a powerful way to educate your audience, build trust, create engagement, generate registrations, and turn those registrations into real follow-up opportunities.
This course is divided into two parts:
- Understanding the webinar platform
- Configuring your marketing and automation workflows
Teach once. Promote it well. Follow up automatically.
Overview
Part 1 — The Ultimate Webinar Platform
Learn How the Webinar System Works
Start here to understand the overall webinar and event experience inside your CRM and how the pieces work together.
What the Webinar Platform Does
Registration
Capture people who want to attend your event and bring them into the CRM.
Event Experience
Create the webinar or event experience your audience will attend.
Communication
Keep registrants informed before the event with confirmations and reminders.
Follow-Up
Continue the conversation after the webinar with attendees and no-shows.
The webinar is not just the event. It is the complete journey before, during, and after it.
Setup & Automation
Part 2 — Configure Your Marketing & Automations
Configure the Marketing Behind Your Webinar
Once you understand the webinar platform, the next step is configuring the marketing and automation that drives registrations, reminders, attendance, and follow-up.
Build the Complete Webinar Journey
Promotion
Drive people to your webinar using email, SMS, social media, paid ads, your website, and direct outreach.
Registration
Capture the attendee and add them to the correct CRM process.
Reminders
Use email and SMS to remind registrants before the event.
Attendee Follow-Up
Continue the conversation with people who attended.
No-Show Follow-Up
Create a separate path for people who registered but did not attend.
The Webinar Funnel
The Event Is Only One Part of the System
The real power comes from what happens before and after the webinar.
Before the Event
Build Attendance Before You Go Live
Your webinar marketing should give people a clear reason to register and enough reminders to actually attend.
Registration does not guarantee attendance. Reminders matter.
During the Event
Teach First. Sell Second.
Use webinars and events to provide useful information, answer real questions, demonstrate expertise, and create trust. Keep the event focused around:
A strong webinar should answer a real question or solve a real problem.
After the Event
Attended
Continue the conversation while the topic is still fresh.
Possible next steps
- Send the replay
- Send supporting resources
- Ask a follow-up question
- Offer an appointment
- Create an opportunity
- Add to a nurture campaign
- Continue the conversation
Registered But Did Not Attend
A no-show is still a lead.
Possible next steps
- Send the replay
- Send the key resource
- Invite them to the next event
- Continue nurture
- Ask if they still need help
- Offer another way to engage
Do not throw away the no-shows.
Connect Webinars to Your CRM
Every Registration Should Become CRM Intelligence
Your CRM should help you understand what happened with each registrant.
An event should make your CRM smarter, not create another disconnected list.
Use Smart Lists
Organize Your Registrants and Follow-Up
Smart Lists can help you quickly identify:
Use Automation Workflows
Let the CRM Handle the Repeatable Work
Workflows can manage:
Promote With Paid Ads
Need More Registrations?
Webinars can also become powerful paid advertising offers. Use Meta Ads, LinkedIn Ads, or Google Ads when search intent matches the webinar topic.
Put AI to Work
Use AI to Build the Event Faster
Your ProEdge AI tools can help create:
Best Practice
- Choose one clear webinar topic
- Identify the audience
- Create one clear registration CTA
- Test the registration page
- Test confirmation messages
- Test reminder workflows
- Test email and SMS links
- Confirm the event date and time
- Test attendee and no-show paths
- Prepare replay follow-up
- Track registrations and outcomes
Test the complete attendee journey before promoting the event.
Build the Event Once. Let the CRM Help You Fill It and Follow Up.
A strong webinar system connects:
Education + Marketing + Automation + Follow-Up