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    Marketing How To

    Paid Ads

    Choose the Right Platform. Match the Message. Connect Every Lead to Your CRM.

    Paid advertising works best when the platform, audience, offer, landing page, and follow-up all work together. Use the training below to learn the three core paid advertising channels inside ProEdge:

    LinkedIn AdsMeta AdsGoogle Ads

    Different platforms create demand in different ways. The key is knowing where your audience is and how they are most likely to respond.

    Paid Ads Training

    LinkedIn Ads

    Reach Professional Audiences

    Use LinkedIn Ads when your ideal audience can be defined by professional characteristics such as job title, industry, company, seniority, business type, professional interests, and geography.

    Best for:

    • Realtors
    • Lenders
    • Investors
    • Business owners
    • Executives
    • Referral partners
    • Industry professionals

    Best for professional targeting and B2B audiences.

    Learn LinkedIn Ads

    Meta Ads

    Reach People Across Facebook, Instagram & Marketplace

    Use Meta Ads to generate awareness, leads, traffic, and engagement across Facebook, Instagram, and supported Marketplace placements.

    Best for:

    • Seller campaigns
    • Buyer campaigns
    • Lead magnets
    • Home value offers
    • Cash offer campaigns
    • Events
    • Retargeting
    • Local awareness
    • Video advertising

    Best for visual advertising, audience discovery, and retargeting.

    Learn Meta Ads

    Google Ads

    Get in Front of People Already Searching

    Use Google Ads when someone is actively searching for a service, solution, product, or local professional.

    Best for:

    • Sell my house
    • Home value
    • Cash offer
    • Realtor near me
    • Homes for sale
    • Mortgage help
    • Investment property
    • Local services

    Best for capturing active search intent.

    Learn Google Ads

    Which Platform Should You Use?

    LinkedIn

    Think: WHO are they professionally?

    Use when professional identity matters most.

    Examples:

    • Agent recruiting
    • Realtor marketing
    • Lender marketing
    • Investor audiences
    • Business owners
    • Professional partnerships

    Meta

    Think: WHO might be interested?

    Use when you want to create attention, build audiences, retarget, or generate leads through strong creative.

    Examples:

    • Seller lead generation
    • Buyer lead generation
    • Local awareness
    • Video ads
    • Lead magnets
    • Retargeting

    Google

    Think: WHAT are they searching for right now?

    Use when people are already demonstrating intent through search.

    Examples:

    • Realtor searches
    • Home selling searches
    • Home value searches
    • Cash offer searches
    • Local services
    • Problem-based searches

    Simple Platform Formula

    LinkedIn = Professional IntentMeta = Audience + AttentionGoogle = Search Intent

    You do not need to advertise everywhere at once. Start with the platform that best matches how your ideal customer is most likely to discover or search for your offer.

    The ProEdge Paid Ads System

    Audience / Search↓
    Paid Ad↓
    Offer↓
    Landing Page or Lead Form↓
    CRM↓
    Smart List / Opportunity↓
    Workflow Follow-Up↓
    Conversation / Appointment

    The ad gets attention. The CRM turns attention into opportunity.

    Connect Paid Ads to Your CRM

    Never Let a Paid Lead Sit Unworked

    Every paid advertising campaign should have a clear follow-up plan before the campaign goes live. Use your CRM to:

    • Identify the lead source
    • Apply campaign tags
    • Organize leads with Smart Lists
    • Create opportunities
    • Trigger follow-up workflows
    • Send SMS and email
    • Notify your team
    • Track appointments
    • Continue long-term nurture

    Your Offer Matters More Than the Platform

    Do Not Advertise Without a Reason to Respond

    People need a clear reason to take the next step. Examples:

    Home valueCash offerSeller optionsBuyer guideProperty searchMarket reportWebinarConsultationDemoFree guideEvent registration

    Great targeting cannot rescue a weak offer.

    Landing Page or Lead Form

    Landing Page

    Best when your offer needs:

    • More explanation
    • Video
    • Strong branding
    • Multiple benefits
    • More qualification
    • A richer experience

    Lead Form

    Best when you want:

    • Fast conversion
    • Fewer clicks
    • Mobile simplicity
    • Basic lead capture

    Choose the path that produces the best combination of lead volume and lead quality.

    Track the Entire Funnel

    Do Not Judge Ads by Clicks Alone

    Track:

    ImpressionsClicksCost per clickLeadsCost per leadResponse rateAppointmentsOpportunitiesClosed businessRevenue

    The winning campaign is the one that creates profitable business, not just cheap clicks.

    Put AI to Work

    Use AI to Build Campaigns Faster

    Your ProEdge AI tools can help create:

    Audience ideasHooksAd copyHeadlinesOffersImages and video conceptsLanding page copyLead magnetsFollow-up SMSFollow-up emailCampaign variations
    Explore ProEdge AI Command Center

    Pick the Platform. Build the Offer. Connect the CRM. Track the Result.

    Start with one campaign, learn from the data, improve it, and scale what works.

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